It is worthwhile to remind ourselves that marketing is the only function in a business which consistently directs resources towards growing sales by adding and retaining customers, increasing the amount each customer buys, and forcing the business to look at what its customers want, not what the business wants. As such, it is the ‘oxygen’…
The great restaurant challenge! No, this is not a competition. Yes, I am aware there are many challenges facing the industry at the moment but the one that is looming largest is the sudden disappearance of middle management. Cast your mind back fifteen to twenty years and the industry was filled with ambitious young waiters…
Mother’s Day is simply one of the best opportunities of the year to encourage new restaurant patrons through the door. This is when everyone is out to dinner or lunch. What are you doing right now to help drive more customers to your business this Mother’s Day? Here are some of the best, most effective marketing methods…
Mother’s Day is around the corner, and it’s time for your restaurant to start preparing. This popular event that takes place annually on the second Sunday in May is a wonderful opportunity for everyone to show their love and affection for their moms. Here are five ways to create that special atmosphere in your restaurant…
The end-of-year holidays are just around the corner, a traditional time for year-end parties and family celebrations. Here are ten tips for preparing your restaurant for the upcoming festivities, to give your customers a memorable time and help maximise your opportunities. 1. Decorating Your Restaurant Brighten up your restaurant with theme decorations and coloured lights. Place…
You’ve made the decision to sell your restaurant, but you’re not sure how to go about it. Preparing for the sale of your restaurant is made up of a variety of tasks, and the more careful you are, the quicker and more successful your sale will be. Evaluating the Worth of Your Restaurant When evaluating the…
Father’s Day is an ideal opportunity for your restaurant to showcase promotions, enabling you to maximise turnover. This year, Father’s Day falls on Sunday, 17th June, so use these eight simple marketing tips to get ahead of the crowd. 1) Advertise, Advertise, Advertise Pull out all the advertising stops for Father’s Day because families love to…
The holiday season is the ideal time to market your restaurant. Use these top 10 restaurant marketing tips to inspire you. 1) Sell Gift Cards Set up a display at the front desk of your restaurant, and supply a small envelope or sleeve for the gift card. Promote the sale of gift cards with a…
Many restaurants offer delivery services to customers living within a certain radius of their restaurant, but this service usually depends upon customers phoning and placing an order with the restaurant. A new concept that has become very popular is to order food and drink online. Several companies, especially those in the larger centres, are offering…