A loyalty program is one of the best investments many companies can make today. Intense competition, ongoing changes to the retail and hospitality industries, and the vast number of connectivity points all make these programs a good option. Connecting them to your point of sale system just makes sense!
No matter the industry you are in, whether it is B2B or B2C, a loyalty program can help encourage routine visits from your customers. But, for this to occur, there’s a strong need for a reliable tracking method and instant information. If you have not done so previously, link your point of sale system to your loyalty program, especially in the restaurant industry.
Take a look around your own town. How many restaurants are there? Expand a few more miles – perhaps to neighbouring cities. How many more restaurants did you add to the mix? Here’s what’s important for you to know.
As a business owner, you need to do more than open your doors and create good quality food. You also need to keep reminding your customers that you are present and that you can continue to offer them an outstanding product and service.
Reminding them through a loyalty program is a good first step. It provides an efficient and effective way to keep your business top of mind when it comes to purchasing a meal or even buying a product from their restaurant. The key is to have a strong method to pull them back to you. For example, offering a discount after a certain number of visits. Once you develop your program, you need a simple and reliable way of managing it.
Your point of sale provides a simplistic way for you to manage your loyalty program. When you link the two, you instantly provide an opportunity to manage the program from a customer standpoint as well as from your in-house staff. For example, your POS system should instantly recognize your customer as a loyalty member. That way, you can begin tracking their purchases so they can earn their reward.
The next step is to use that information for decisions – such as tracking how frequently they visit, what they buy, and what type of discount is most likely going to help them to come back again.
It is quite important to make the link between your point of sale system and loyalty program simple. You do not want your employees spending a lot of time managing it. You also do not want to frustrate your customers with an inferior product that does not provide reliable results.
If you have a loyalty program, you know the value it offers. Linking it to your point of sale system makes it more efficient to manage and more cost-effective overall. You also may realize cost savings, better overall communication with your customers, and instant access to your customer’s information. With this simple connect, which a high-quality software program can offer, you gain more insight and more opportunity from your system.
Coming soon to IdealPOS. Don’t delay, contact us now to request more info on our Loyalty Program offering.