We have 10 tips to prepare your restaurant for the holiday season!
Since 2019 has been a particularly challenging year for the restaurant industry, how you finish the year may well lead to how you start the next.
Instead of sitting back and waiting for the year to end, get stuck into some holiday promotions and activities that will set the standard for you and your staff in 2020 and beyond.
1) Decorating Your Restaurant
Brighten up your restaurant with theme decorations and coloured lights. Place some lights outside over the windows to attract customers.
If you have space, include an attractive Christmas tree with decorations as children always enjoy that.
2) Special Menu
Consider bringing in a unique menu for this period with some attractive but easy to prepare specials.
If you cater for children, it’s a good idea to include special menu items with a Christmas theme.
3) Wines And Spirits
Think about extending your range of wines during this period to provide your clients with a wider selection of good wines.
Don’t neglect to include good value, popular wines on your list. Also consider bringing in craft beers, which are currently very popular.
Provide a safe entertainment section for young children, making sure that it’s adequately supervised by a trained child minder.
Also think about providing small, low-cost children’s gifts or stocking a range of low-cost themed toys for sale.
5) Special Discounts or Vouchers
People always appreciate value for money, so offer special discounts during the holiday period.
Alternatively, you could provide customers with discount vouchers that can be used the next time they come to your restaurant.
6) Festive Season Advertising
Advertise your holiday program in the local press, on your Facebook page and through other social media.
If your restaurant is in a mall, see if you can put up posters advertising your services near entrances or even erect an advertising board outside your restaurant.
7) Additional Staff
Because you expect to be very busy, bring in temporary staff so you can provide customers with top-quality service and reduce annoying delays.
Arrange to do this before the rush begins so that you have time to select and train staff.
8) Identify Peak Periods
Use historical information to establish when you can expect to be particularly busy and roster enough staff to cope with the rush.
Don’t neglect the positive impact of special events and other activities in your area.
Make sure you have enough plates and cutlery to meet additional demand as well as sufficient preparation, cooking and cleaning staff.
If you have space or can arrange outside seating, bring in extra tables and ensure your layout allows you to push tables together to accommodate larger parties.
Carefully train staff so they clearly understand their roles and responsibilities. Make certain waitrons know the specials on offer and that they are able to explain menu items to customers.
They should also be familiar with the wines and beers and be able to recommend suitable choices to patrons.
Your customers will welcome the special atmosphere you create for the holiday period and appreciate the careful attention to detail, especially when it’s complemented by good service.
Last but not least, get into the spirit of the holiday season!
Now it’s your turn. What 10 tips do you recommend to prepare your restaurant for the holiday season? Leave a comment below.
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