This is a guest post from Amanda DiSilvestro, a professional blogger that writes on a variety of topics including restaurants in NYC. Amanda writes for Restaurants.com, a leading restaurant directory of top dining locations.
Business blogging is the newest addition to online marketing that has become integral to SEO success. As a great place to include keywords and build your online authority, it is smart that you have a business blog. As a restaurant, it provides you with a plethora of opportunities to connect with your customers as well. By creating this customer community you can create more value, increasing your chances of customer loyalty. Consider incorporating these three blogging strategies.
Though your food is made by world-class chefs who have endured extensive education and training, your customer’s food is likely simple, and easy for other diners to replicate. Therefore, instead of sharing your own recipes, invite customers to share their recipes. This is a great way for customers to connect with one another, giving them one more reason to head your way each week.
As an expert in your field, you have an abundance of information to share. Instead of hoarding it all for your restaurant staff, consider sharing it on your blog. Becoming an authority in your niche is good for SEO as well as customer loyalty. When your customers feel they are in safe hands, you can be sure they will come back for more. Now, there are two ways you can go with this.
Another important use for your blog is to feature new menu items. Customers want to receive exclusive news and deals, and releasing this to them first proves that you care about what they want. In order to make this successful, you need to focus on a few important points.
Maintaining a restaurant blog is an awesome way to connect with customers outside the restaurant. If you don’t like writing, consider your alternate options – such as eliciting customer content or publishing menu item photos. Use this to enhance your site and social efforts for a well-rounded online presence.
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