It is worthwhile to remind ourselves that marketing is the only function in a business which consistently directs resources towards growing sales by adding and retaining customers, increasing the amount each customer buys, and forcing the business to look at what its customers want, not what the business wants. As such, it is the ‘oxygen’…
The holiday season has the potential to be profitable for food service establishments. It is a time when many work places have parties and when friends and family get together in large numbers. These can both lead to large influxes in customers. However, it is also a time when many people have increased expenses and may…
Mother’s Day is simply one of the best opportunities of the year to encourage new restaurant patrons through the door. This is when everyone is out to dinner or lunch. What are you doing right now to help drive more customers to your business this Mother’s Day? Here are some of the best, most effective marketing methods…
The whole world seems to be playing Pokémon Go, and the craze is starting to take hold in South Africa. The interesting aspect about Pokémon Go is that the game is played in the real world where players use their smartphones to find and catch one of the nearly 100 species of Pokémon. The game…
Mother’s Day is around the corner, and it’s time for your restaurant to start preparing. This popular event that takes place annually on the second Sunday in May is a wonderful opportunity for everyone to show their love and affection for their moms. Here are five ways to create that special atmosphere in your restaurant…
The end-of-year holidays are just around the corner, a traditional time for year-end parties and family celebrations. Here are ten tips for preparing your restaurant for the upcoming festivities, to give your customers a memorable time and help maximise your opportunities. 1. Decorating Your Restaurant Brighten up your restaurant with theme decorations and coloured lights. Place…
Father’s Day is an ideal opportunity for your restaurant to showcase promotions, enabling you to maximize turnover. Use these eight simple marketing tips to get ahead of the crowd. 1) Advertise, Advertise, Advertise Pull out all the advertising stops for Father’s Day because families love to treat Dad with an out of the ordinary meal…
The holiday season is the ideal time to market your restaurant. Use these top 10 restaurant marketing tips to inspire you. 1) Sell Gift Cards Set up a display at the front desk of your restaurant, and supply a small envelope or sleeve for the gift card. Promote the sale of gift cards with a…
You already know Mother’s Day is going to be one of the busiest days of the year at your restaurant; after all, long lines and fully booked tables are synonymous with this popular holiday. According to the National Restaurant Association, in 2013 nearly 25 percent of American adults included a restaurant meal in their Mother’s…